Featured products

NEW: Omar & Hana My Salah Mat - Interactive Kids Prayer Mat | Sejadah Interaktif Kanak-Kanak

Meet the worlds first interactive prayer mat with the Original Voices of your favourite characters, Omar and Hana speaking English and Malay!

Get Yours Here!

Our Story

Anafiya first launched in the UK in 2016. The inspiration to start the company came from spending time in Malaysia for Ramadan & Eid. The excitement we have in this country around these festivals pales in comparison to the celebrations in a Non-Muslim country.

Our vision was to bring some of that excitement back to the UK. And now we are one of the leading retailers of Eid Decorations, Islamic Toys, and Books for kids of all ages. We have even been featured on BBC!

It is with great pleasure that we can now establish in the very place we got our inspiration from.

We cannot wait to collaborate with the many talented and creative local Islamic brands we have here. And we hope to also showcase these quality products to our UK audience.

Please join us on our journey, we're just getting started! 😁